Let's talk about the power of product experience and how we can learn from Zomato.
November 2022
There has been a lot of talk on social media about how Zomato saved 1.2 million kgs of single-use cutlery last year with a small change in the default option. On the checkout page. It defaults to “don’t send cutlery” instead of “always send cutlery”. User has to make an extra effort and tick the box if they need cutlery.
Similarly, if you are a hardcore Zomato user like me, you would have noticed that Zomato never asks to update the app before placing orders. Yes! check it for yourself, next time. It might not sound genius but imagine how will you feel if Zomato tells you to update the app immediately when you launch the app. I assume you will be pissed. Only once you do order they ask you to update the app. When you see the app update notification after your order. You are more willing to do it while you wait for your delivery.
In-App Notifications asking to update the app usually is a negative experience for a user. Yet, Zomato found a way to make users see the notification. After looking at how Zomato does, I can’t help but immediately check how fellow agri-tech apps on my mobile are handling app update functionality.
Plantix sends an update prompt immediately as I open the app to see information about pests of a crop.
Bharat Agri also does the same thing as Plantix when I open the app to view my crop’s calendar.
BigHaat shows the floating text on top of the home screen that asks to update the app immediately when I launch the place an Agri Input Order.
Focusing on jobs to be done and then triggering the notification of app-update should be the default pattern apps cited here could follow. This might not look like a big thing but when there is a possibility to improve farmer experience by doing simple things I must say, we should do it.